Chillblast X Case Study: GeekaWhat

March 16, 2023

In this case study, we look at how Chillblast collaborated with the YouTube channel GeekaWhat, boasting 167k subscribers, to create a customised PC system that enhances their brand presence during videos, and fosters opportunities for unique content creation.

Overview

As the digital landscape becomes increasingly saturated with content, particularly on YouTube, content creators are facing a mounting challenge to distinguish themselves from competitors and assert their authority in their chosen fields. Considering the visual nature of the medium, a crucial aspect of this endeavour involves the presentation of one’s brand.

In response to this challenge, Chillblast offers a service called Chillblast X, which allows for the application of bespoke artwork to PC cases and selected components. We can supply artwork based on your brief, or we can also work with any designs you supply. This provides brands with a visually striking and cost-effective method of incorporating their identity directly into their PC systems, thereby reinforcing their brand presence throughout the content creation process.

A Creative Collaboration

The primary goal of this project was to encapsulate the essence of the GeekaWhat channel’s brand identity and extend this branding to the focal point of their content – the PC. GeekaWhat’s distinctive white and blue style permeates their entire brand, from the channel logo to the set design and background lighting. This established a clear colour palette for the project.