Williams Racing Esports
Business case study
Continuing the rich heritage within competitive esports, our long-standing partnership with Williams’ F1 esports teams further embodies the in-depth understanding held at Chillblast for all things performance.
The Challenge
Recognising the opportunity in esports racing, Williams sought a partnership with a world-class PC manufacturer to create unique, branded simulators capable of running F1 2022, iRacing, Assetto Corsa and rFactor at the highest performance. These are to be used for its professional esports players, as well as for team outreach events all across the world.
The Solution
Chillblast delivered a range of Williams-branded PCs with the historic F1 team’s livery on all 4 panels and installed an incredible esports experience centre in the historic F1 team’s Oxfordshire HQ.
The Outcome
Williams Esports competes at the highest levels of sim racing, competing for victories in the F1 Esports championship, Gran Turismo World Championships, rFactor 2 Formula Pro and more. The team also participates in dozens of grass-roots activations across the education and gaming calendar with Chillblast-powered F1 simulators being the key proposition.
We continue working with Williams and building a lasting partnership to produce outstanding work - most recently a stunning high powered, one-of-a-kind engine inspired PC built for F1 23, the Chillblast Icon.
How Chillblast powers Williams Esports division
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