The Colour Of Money
In 1909, Henry Ford declared, “I will build a motor car for the great multitude. It will be constructed of the best materials, by the best men to be hired, after the best designs that modern engineering can devise. And no man making a good salary will be unable to own one.” He then added his famous line, “A customer can have a car painted any colour he wants as long as it’s black.”
The manufacturers of computers followed Ford’s marketing strategy for many years. Except their colour of choice was not black, but the sort of beige favoured by dead maggots. In fact for consumer computer products, the beige box has come to be used as a term of derision, implying dated aesthetics and boring specifications.
IBM's early desktop computers were not only beige, but also box-shaped, and most PC clone manufacturers followed suit. As IBM and its imitators came to dominate the industry, beige boxes became unquestioned standards of unimaginative desktop computer design. Even early Apple Macs were beige boxes, until they took the revolutionary step in 1987 of switching to an even more boring grey.
These days PC users demand something much more exciting, much more personalised and much more stylish. Which is where Chillblast comes in. We provide customised and colourful PCs for specialists, celebrities and users who demand a computer that suits their individuality. We are the most highly awarded computer manufacturer in the land and have already won no less than 24 Product Of The Year awards. Something even Henry Ford never managed to achieve.